newsroom
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!
Local Advertisers Lack Awareness of Digital Audio Advertising
A new report from Borrell called “How Local Marketers View Streaming Audio” found that local advertisers were twice as likely to advertise on local radio than to...
2021 Radio Mercury Award Winners Announced
The winners of the 2021 Radio Mercury Awards, the only competition exclusively devoted to radio and audio, have been announced! This year, 49 radio/audio spots and...
Want a Great Audio Ad?
What’s the most important element of any ad campaign? The creative. Superior creative delivers 3-4X the return on investment, according to Cumulus Media and Westwood...
Radio Advertising Growth to Continue in 2022
Experts predict radio advertising’s recovery will continue in 2022. Radio is expected to grow 6% in 2022, after a 12% increase in 2021, according to eMarketer. And B....
Christmas Is on the Air
Radio stations across the country have begun transitioning to an all-Christmas format. According to Inside Radio, Cumulus Media’s WWIZ Youngstown, OH (103.9) has been...
Why Radio Impressions Are Worth More Than Digital
The radio advertising industry is shifting from a ratings-based system to an impressions-based system, as used in digital. But despite the same metric, AM/FM radio and...
Why You Need Great Radio Creative & How to Get It
Great marketing starts with great creative, and Nielsen has the data to prove it. A new Nielsen study analyzed 500 ad campaigns and found that targeting was only 9%...
Why Procter & Gamble Airs 200,000 Radio Spots Per Week
Does radio advertising work? Ask Procter & Gamble. The world's largest consumer goods company is airing 200,000 spots on broadcast radio per week, for more than a...
Why You Should Triple Your Audio Ad Spend
A new study called “The Investment Gap: Understanding the Value of Audio” reveals that brands are overspending on TV and digital and underspending on audio. The...
Subscribe to our posts
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!