Radio advertising that delivers
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Our Services

Planning Radio Media, Buying Radio Advertising and Optimizing Profitability

Radio Media Planning
When you work with Strategic Media, you get a media plan that is customized to your campaign, executes on the objectives you've communicated to us, and reaches your target audience efficiently. Your initial testing plans are carefully crafted according to our well-refined testing methodology. The media variables that result in maximum profitability for your campaign are quickly identified and focused on so you reach profitability with the lowest possible up-front investment. This reduces your risk and allows you to grow your campaign more quickly and with less working capital. You benefit from a dynamic planning process, maintained by our ongoing analysis and testing to continuously improve and refine campaign profitability.

Buying Radio Advertising
Your return on radio media buying comes from our longstanding relationships in and knowledge about the top US media markets. You get the best performing local and national network media at the lowest possible cost, without sacrificing radio's targeting ability. By combining low radio advertising rates with highly efficient radio advertising schedules, we put your message in front of the audience that is most likely to respond and buy.

Radio Media Analysis & Profitability Management
To be successful in radio advertising, you need more than media buying and creative. With Strategic Media, your media dollars receive analytical oversight that optimize your radio campaign profitability. Through our ongoing analysis and testing, we continuously learn more and more about what works and what doesn't for your specific radio campaign, and we apply that learning to continuously maximize your campaign profitability.

Campaign Support Services

Reporting You Can Act On
You receive clear, understandable, actionable reporting - the kind that doesn't require you to decode or reconstruct just to understand how your business is performing. Our proprietary database tracking and reporting system integrates with your call or online data center seamlessly, so we match calls, orders and revenue to the media buys that generated them, giving you a "dashboard" of metrics that tell you what is happening and why. For any campaign we're able to run 80 different standard reports, and countless more potential custom reports. Click below to view a small sampling of the reports we're able to provide you. View Sample Reports

Competitor Tracking
Knowing how much and where your competitors are advertising can be a valuable campaign tool. We can provide this service to our clients, ensuring the proper strategic decisions are made when entering each market.

Broadcast Verification
You profit from the best technology available, as we get independent verification of the days and times each spot runs.

 

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