"Our advertising clients know that our recommendations aren't just our opinions - or even our "best guess" - about the right course of action. They know we're saying "this is what the data shows works". It's a tremendous relief for them to be able to have that confidence that their dollars are being spent in a way that will produce the best possible ROI."
- Jeff Small, CEO

Expertise in Direct Response Radio

When you hire Strategic Media for radio advertising, you get a team who knows — from radio advertising prices to radio commercials — what works when you're advertising with radio. That's what sets us apart from every other advertising agency. That means you can be confident that you'll receive expert guidance backed by years of experience and data-driven knowledge about the approaches that consistently work in direct response radio.

How do we know what works in radio advertising? As radio advertising experts specializing in direct response radio advertising, we've tested thousands of radio advertising variables over many years, capturing and analyzing the data in our proprietary database.

We combine that ever-growing, unrivaled radio advertising database with a disciplined, scientific approach to direct response radio advertising. That unique combination allows us to consistently replicate success and build profitable radio advertising campaigns for you.

But that's not all. In addition, you get our massive radio media buying power, strong relationships with over 3,000 radio stations and national networks, in-depth market knowledge, disciplined analytical approach to campaign profitability optimization, and full data reporting. When you choose Strategic Media, you get all of this, on top of a rapidly scalable radio advertising platform that reduces your risk and allows you to grow your business profitably.

Radio advertising prices will fluctuate, but the key to advertising with radio is to know how much each spot is worth. Combining the knowledge of how much to pay with the knowledge of direct response radio commercials that drive high response rates gives direct response advertising clients the best possible chance for success when advertising with radio.

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Our Results through Q2 2007: 8.9 Million New Leads, 2.39 Million New Customers, $359 Million in Revenue.