Our Team: Direct Response Experts

"They understand what I'm trying to do. I trust them."

- JEFF KRAL, IWORX

When you work with Strategic Media, Inc. you get a team of direct response radio experts. We are radio advertising professionals with deep direct response experience and diverse backgrounds. From Fortune 50 direct marketing companies to entrepreneurial ventures, our team's experience spans marketing, sales, finance, behavioral science as well as media and creative work beyond radio to TV and print. That diversity means fresh perspectives and new ideas for you.

Leading our diverse team of professionals with over 90 years of direct response radio advertising experience are co-owners Jeff Small, CEO, and Brett Astor, Chief Creative Director.

radio expert Jeff Small Jeff Small/CEO
You'll find few people in the field of direct response radio advertising with more experience than Jeff Small.

Jeff has been buying remnant radio media for direct response radio advertising campaigns since the mid 1990's when he worked at direct marketing powerhouse Talk America. Jeff learned his trade while working on hit campaigns like Mega Memory, Reading Genius, and Protein Power.
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radio expert Brett Astor Brett Astor/Chief Creative Director
In his 12 years with Strategic Media, Brett has become the longest tenured Creative Director in direct response radio advertising, with personal involvement in over 6,000 tests (and counting) of messaging, offers, voiceovers and other radio advertising variables. He is quite likely responsible for the creation of more hit direct response radio ads than any other single person in the direct response radio advertising field.
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