Our Team: Direct Response Experts

"They understand what I'm trying to do. I trust them."

- JEFF KRAL, IWORX

When you work with Strategic Media, Inc. you get a team of direct response radio experts. We are radio advertising professionals with deep direct response experience and diverse backgrounds. From Fortune 50 direct marketing companies to entrepreneurial ventures, our team's experience spans marketing, sales, finance, behavioral science as well as media and creative work beyond radio to TV and print. That diversity means fresh perspectives and new ideas for you.

Leading our diverse team of professionals are Jeff Small, CEO and Brett Astor, Vice President.

radio expert Jeff Small Jeff Small/CEO
One of the pioneers in the direct response radio advertising world, Jeff Small has been buying radio media for direct response advertising campaigns since the mid 1990's when direct response radio advertising was in its infancy. Since then, Jeff has led the Strategic Media team in building and managing some of the largest and most successful direct response radio advertising campaigns ever.
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radio expert Brett Astor Brett Astor/Vice President
Brett Astor assists with the general management of the agency and leads its marketing efforts. His primary focus areas are audio persuasion science, radio ad development, direct response radio testing methodologies, and direct response radio campaign analytics and profitability optimization. Brett has a BA in Psychology and earned his MBA in Marketing, with Distinction, from the highly ranked Ross School of Business at the University of Michigan in Ann Arbor, Michigan.
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