Top Articles

What Makes a Great Media Buyer? Part 1 of 3

Are you looking for ways to successfully buy your own media? Do you want to determine whether your radio agency has a quality media team? Today marks the first in our three-part series: What Makes... Read More >

Strategic Media Has a New Website

Strategic Media is excited to announce the launch of our newly redesigned website, which goes live today, Thursday, March 20, 2014 and is located at the same web address: ... Read More >

How Radio Won the Super Bowl

The year was 1984. Hollywood director Ridley Scott had just released Alien and Blade Runner and was called upon to helm the production of a Super Bowl ad for Apple Computers. The concept was based... Read More >

The Mythical Battle between Brand Advertising and Direct Response

Brand advertising creates loyalty. Direct response makes the phone ring. But are they really incompatible?

Certainly, there are times when these two sales models can seem to be at cross-... Read More >

What Works in Direct Response Radio Advertising?

It's one of the questions we hear most frequently. It's also one of the most difficult to answer.

One reason it's a difficult question to answer is that the list of what works is so long.... Read More >

The Number One Success Factor in Radio Advertising

It's true that successful radio advertising, particularly in direct response, comes down to the right message to the right people at the right cost. But true success requires something that this... Read More >

The Fundamentals of Direct Response Radio Advertising

Direct response radio advertising, at its core, works in the same way regardless of what type of business you are in. Whether you own a direct-to-consumer model business, a retail business, a web... Read More >

The Eight Ways Direct Response Radio Enhances DRTV Advertising Campaigns

Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the ads and the lead times associated with DRTV... Read More >

The Biggest Mistakes in Direct Response Radio Advertising

Updated for 2009

One of the most popular articles we've written is titled The Five Biggest Mistakes in Direct Response Radio Advertising. Here are the mistakes we listed in that... Read More >

The 10 Questions Asked by Every Successful Direct Response Radio Advertising Campaign

Successful radio advertising campaigns require that certain fundamental pieces of information about the product (or service), customers, and business be clearly understood by everyone involved in... Read More >