Top Articles

Strategic Media: In the Spotlight

Strategic Media’s Andrew Nelson was one of a select group of audio production engineers featured in the October issue of Radio And Production magazine. In an interview section entitled ‘Q It Up’ Andrew answered an important radio advertising question: “Do you mic and process female VOs differently than male VOs.” Here’s what Andrew had to say…

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Radio Advertising Op Ed: When the Client Wins, We All Win

Recently, I read an advertisement for a class that focused on the dangers of media buyers and media sellers playing for opposing teams. It caught my eye because I have long been aware that the stations with which we end up doing the most business are the ones whose reps understand the need for us to have the same primary goal. 

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NextRadio: What’s Next for Radio

By Jeff Small, Founder & CEO

Audio consumption keeps growing, and a very cool technology is going to provide yet another avenue for increased terrestrial radio listenership. NextRadio, an app that enables over-the-air listening to local FM radio on smartphones, is getting very positive reactions from test-users.

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Total Recall: Direct Response Radio Works

By Jeff Small, Founder & CEO

According to Inside Radio, the Southern California Broadcasters Association has done an extensive study to show that consumers are more likely to notice and recall advertising messages on broadcast radio than other traditional media (including digital channels).

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My Radio Advertising PSA: Agencies vs. Third Party Media Buyers

By Bob Leonard, Director of Sales

I’m a sales guy.

As the person who is tapped with convincing you to use Strategic Media over other radio agencies, it’s a pretty safe bet that there will be some element of my pitching you in this article. The bulk of it, though, is a “public service announcement” for those who are currently advertising on the radio or who are considering it. (And I promise to warn you before I get to the pitch part.)

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Radio’s Secret Weapon: The Third Quarter

By Christina Baeten, Director of Client Relations

As the Director of Client Relations here at Strategic Media, marketers often ask me, “What’s the best time of the year to launch a new product or service on the radio?” It’s a great question, and it’s also one that can be tricky to answer because it really depends on when you’re prepared to test.

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5 Brands That Changed Their Image (and One That Should)

There’s an old joke about a couple who drove down a country road, got in an argument, and stubbornly gave one another the silent treatment until they passed a barnyard of mules and sows.

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Nielsen and Arbitron: Radio’s Power Couple

Radio advertising just got an infusion of “awesome.”

When Nielsen acquired Arbitron in the fall of last year, it made sense. Nielsen’s global capabilities and scale would combine with Arbitron’s unique radio measurement and listening information to form a marketing research juggernaut. But few knew just how positive the impact would be for marketers.

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What Makes a Great Media Buyer? Part 3 of 3

The left brain and the right brain. The scientist and the artist. …How can they possibly work together?

In part two of our series, we explored how buyers handle different media channels and how they compare results. In this final segment, we’ll look at how media buyers can work best with creative thinkers.

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What Makes a Great Media Buyer? Part 2 of 3

In part one of our series, we explored the hard-skills needed to be a successful media buyer as well as the importance of target markets.

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