Top Articles

5 Brands That Changed Their Image (and One That Should)

There’s an old joke about a couple who drove down a country road, got in an argument, and stubbornly gave one another the silent treatment until they passed a barnyard of mules and sows. At this... Read More >

Nielsen and Arbitron: Radio’s Power Couple

Radio advertising just got an infusion of “awesome.”

When Nielsen acquired Arbitron in the fall of last year, it made sense. Nielsen’s global capabilities and scale would combine with... Read More >

What Makes a Great Media Buyer? Part 3 of 3

The left brain and the right brain. The scientist and the artist. …How can they possibly work together?

In part two of our series, we explored how buyers handle different... Read More >

What Makes a Great Media Buyer? Part 2 of 3

In part one of our series, we explored the hard-skills needed to be a successful media buyer as well as the importance of target markets. This week, we’re going to take a look at how buyers handle... Read More >

What Makes a Great Media Buyer? Part 1 of 3

Are you looking for ways to successfully buy your own media? Do you want to determine whether your radio agency has a quality media team? Today marks the first in our three-part series: What Makes... Read More >

Strategic Media Has a New Website

Strategic Media is excited to announce the launch of our newly redesigned website, which goes live today, Thursday, March 20, 2014 and is located at the same web address: ... Read More >

How Radio Won the Super Bowl

The year was 1984. Hollywood director Ridley Scott had just released Alien and Blade Runner and was called upon to helm the production of a Super Bowl ad for Apple Computers. The concept was based... Read More >

The Mythical Battle between Brand Advertising and Direct Response

Brand advertising creates loyalty. Direct response makes the phone ring. But are they really incompatible?

Certainly, there are times when these two sales models can seem to be at cross-... Read More >

What Works in Direct Response Radio Advertising?

It's one of the questions we hear most frequently. It's also one of the most difficult to answer.

One reason it's a difficult question to answer is that the list of what works is so long.... Read More >

The Number One Success Factor in Radio Advertising

It's true that successful radio advertising, particularly in direct response, comes down to the right message to the right people at the right cost. But true success requires something that this... Read More >