Nielsen’s latest annual Total Audience Report, which measures weekly media audiences, has revealed a surprising finding. For the first time ever, AM/FM radio...
AM/FM Radio Audience Overtakes TV for the 1st Time in Media History
read more
newsroom
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!
“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
News Podcasts Are a Powerful Tool for Advertisers
One in four American adults have listened to a news podcast in the past month, according to a study by Triton Digital. This makes News the second most-listened to genre...
Four Keys to Great Radio and Podcast Ads
A new study by Veritonic and Audacy found four key features in radio and podcast ads that maximize purchase intent, recall, and brand favorability. Want to create a...
Podcast Listeners Take Action Based on Ads They Hear
Podcast advertising’s effectiveness has been proven yet again, this time with a new survey from Acast, which found 95% of U.S. podcast listeners have bought a product...
Time Spent with Radio Remains Strong
Radio reaches 89% of adults 18+, and the average adult spends 7 hours and 40 minutes listening to AM/FM radio per week, according to 2022 Nielsen Scarborough data. Even...
Podcast CPMs Rose in 2022, but SMI Finds Opportunity
The average CPM (cost per thousand) of a 60-second podcast ad rose 2% in 2022. Podcast CPMs for a 60-second spot were $23.87 in 2022, up from $23.30 in 2021, according...
Media Inflation is Drawing More Advertisers to Radio
Kantar released its Media Trends & Predictions 2023 report and the future of radio looks bright. Some advertisers have already shifted from TV to radio, a less...
How SMI Promotes Brand Safety for Our Clients
Big brands are making a return to audio, in large part due to the continued explosion of podcasts. Advertisers are excited about the effectiveness of podcast...
Why Audio Is a Powerhouse Medium
Audio may be advertising’s most underutilized medium. A 2021 study from WARC found that consumers spend 31% of their media time with audio, but audio only accounts for...
Subscribe to our posts
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!