Radio advertising that delivers
measurable results and profitable new customers
1-866-488-3456Our Expertise
You Benefit From Our Focus: Determining What Works, With Whom, and Where
The key to your success in direct response radio advertising rests with our ability to tap into years of experience and reliably help you replicate the factors we know are required for success. Our approach to building profitable direct response radio advertising campaigns has been developed and refined over more than ten years and many millions of dollars in radio advertising. At the center of our operations is a customized database system containing results data that has allowed us to measure and analyze the profitability of millions in advertising on over 2,500 radio stations. That data provides us with insights about what works, with whom, and where – the key ingredients to building you a profitable, enduring direct response radio campaign.
The result for you is higher ROI with reduced risk. How? First, because your campaign begins with a significant advantage - our cumulative, data-driven radio advertising knowledge - so you avoid costly mistakes and tricky pitfalls. Second, our disciplined methodology reveals more about what works and what doesn't in a shorter period of time, which reduces the amount of investment required to determine the profitable direction for your radio advertising campaign. The key is how fast and cost-effectively you're able to figure out what works and what doesn't for your campaign. And the only way to do that reliably is with the disciplined, scientific, full-data approach you get with Strategic Media.
Testing
The starting point for your campaign is a methodical, disciplined on-air test that identifies the creative and media elements that we'll combine to create your profitable radio campaign.
The goal of your initial test is to learn as much as possible about what works, with whom, and where. While you will generate revenue during the test, that is not the sole focus. Spending a few dollars in early testing to get clear, reliable answers about what works and what doesn't will return many more thousands of dollars to you in the long run.
To ensure your testing yields the required learning, we employ proven direct marketing strategies, and follow methods of behavioral field research and approach each test as a learning opportunity. It takes patience and a methodical, systematic approach, to ensure you derive the maximum benefit from testing.
Data Gathering & Reporting
Direct response marketing involves significant amounts of data. Media dollars, station characteristics, calls in, calls answered, close rate, abandonment rate, revenue per order, total revenue, total orders, and so on. We understand that you need each of these pieces of information to make good and timely business decisions.
We employ a proprietary database program that interfaces with your call center, captures all of this information, aggregates it, and provides robust reporting of key performance data in a clear, intuitive format for easy understanding. You can see a small sample of our reporting here.
Analytics
The analysis of results is one of the most important aspects of the service you receive from Strategic Media. We are a full data agency, which means you aren't operating inside a Black Box, blocked from knowing what's working, with whom, or where. We apply rigorous analysis to your campaign results data to uncover insights it may contain about your campaign. We believe these insights are what make the difference between wild success, mediocrity, and failure by helping you refine media, creative, and sales variables.
Building a Customized Campaign
Once the testing – reporting – analysis process has produced the necessary information, it's time to grow your campaign. Our gifted media team builds customized campaigns by obtaining the lowest cost, targeted media buys for both network and local direct outlets, applying the insights gathered from your test and continuously refining and improving your radio campaign results.
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