« Previous | Main | Next »
July 19, 2006
Satellite Radio Already Viable Direct Response Advertising Channel
In a recent Media Daily News piece, Erik Sass writes that "satellite radio may provide a perfect vehicle for a new generation of direct marketers".
He's right. For nearly a year now, we've been placing media on satellite radio. It has proven to be a viable, profitable channel for direct response radio advertising campaigns.
But it's hardly a breakthrough or revolutionary medium. To the contrary, it's very similar to terrestrial radio. The most notable exception is that the data available for audience sizes - like that provided by Arbitron - isn't as reliable. To compensate, we've used different testing methodologies to augment the data that is available.
TrackBack
TrackBack URL for this entry:
http://www.strategicmediainc.com/cgi-bin/mt/mt-tb.cgi/21
Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
Outliers: The Story of Success, Malcolm Gladwell
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
Radio Blog