Direct Response Radio Advertising Blog: The Next BIG Trend in Radio Advertising?

July 05, 2006

The Next BIG Trend in Radio Advertising?

Radio is a fairly mature industry that sometimes has a hard time coming up with anything but recycled news. All signs indicate, however, that online streaming will have a major impact on the radio business model. The question that remains, however, is exactly how. We invite your comments. Mark Ramsey seems to think radio is missing the boat and quotes a recent survey that suggests usage of internet radio is growing.

Posted by Brett Astor at 11:38 AM | Permalink

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