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August 21, 2006

Radio Advertising and DRTV Advertising: Smart Media Partners

We've long maintained the strategic benefit of pairing direct response radio advertising with DRTV advertising. To elaborate on this topic for the benefit of all direct response advertisers, we recently published an article on this topic.

Whether you're interested in advertising strategy, direct response in general, or specifically DRTV or direct response radio advertising, we think you'll find this article full of beneficial information.

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