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August 21, 2006
Radio Advertising and DRTV Advertising: Smart Media Partners
We've long maintained the strategic benefit of pairing direct response radio advertising with DRTV advertising. To elaborate on this topic for the benefit of all direct response advertisers, we recently published an article on this topic.
Whether you're interested in advertising strategy, direct response in general, or specifically DRTV or direct response radio advertising, we think you'll find this article full of beneficial information.
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Recommended Books
Direct Response Radio, Brett Astor and Jeffrey Small
Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
Outliers: The Story of Success, Malcolm Gladwell
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
Outliers: The Story of Success, Malcolm Gladwell
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
Our Book
Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising , Brett Astor and Jeffrey Small 
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