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November 13, 2006
Clear Channel Bought By Google?
With Clear Channel's recent announcement that it is seeking "strategic alternatives to enhance shareholder value", along with news that Google is entering the radio advertising space with a potential purchase of $1Billion in radio advertising inventory from Clear Channel, there is speculation that Google will buy Clear Channel.
In his recent post, Mark Ramsey makes a convincing argument as to why this is not going to happen.
But it would be a gutsy move, wouldn't it?
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Recommended Books
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
New Books
Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising , Brett Astor and Jeffrey Small 
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