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November 13, 2006
Fatal Flaw in Google's Plans?
Donna Bogatin's recent post provides an excellent overview of Google's many forrays into offline media. She also has some pointed assertions about what she sees as Google's fatal flaw. Donna's article, including all of the links embedded in it, is a wealth of information about Google's moves in print, TV and radio.
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Direct Response Radio, Brett Astor and Jeffrey Small
Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
Outliers: The Story of Success, Malcolm Gladwell
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Influence: Science & Practice, Cialdini
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Or Your Money Back, Alvin Eicoff
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Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
Outliers: The Story of Success, Malcolm Gladwell
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
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Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising , Brett Astor and Jeffrey Small 
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