Direct Response Radio Advertising Blog: Impact of Satellite Merger Unclear for Direct Response Radio Advertisers

February 19, 2007

Impact of Satellite Merger Unclear for Direct Response Radio Advertisers

Even if the Sirius-XM merger is approved by regulators - and that seems to be a big IF - the impact of the merger is unclear for direct response radio advertisers. As we've written previously, we place a meaningful amount of media on satellite radio. But there are too many questions at this point, the most fundamental of which is: will pricing change relative to audience size?

Posted by Jeff Small & Brett Astor at 10:08 AM | Permalink

TrackBack

TrackBack URL for this entry:
http://www.strategicmediainc.com/cgi-bin/mt/mt-tb.cgi/95

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Name

URL

Remember personal info?

Comments: (you may use HTML tags for style)