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May 16, 2007
Are You Ready For Direct Response Radio?
You have to be ready to be successful in direct response radio advertising. Otherwise your business can become overwhelmed with the quantity of new leads that will be generated. You'll "swamp the boat", and waste your advertising dollars.
We've written about this before. It's one of the most common topics of conversation we have with businesspeople looking to leverage radio advertising. So much so that we decided to write it all up in a comprehensive article. You can find that article here in our Article Library.
As always, we welcome questions and feedback.
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The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
