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May 30, 2007
Ten Keys to Creating Great Radio Ads
Radio ads.... you can't see them. You can't touch them.
Creating one should be easy. And it is. Write a minute's worth of ad-speak. Speak the words into a microphone. Viola!
But creating a radio ad that sells, that's a different story. It takes many years and many thousands of tests to develop an understanding of what works and what doesn't in direct response radio advertising - and that goes for creating radio ads, not just the media and strategy elements.
So we decided to write an article and share the top ten keys to creating great radio ads. You can find this new article in our Article Library.
Enjoy.
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