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September 05, 2007
He'd make a good direct response copywriter....
"Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule."
Stephen King, "Everything You Need to Know About Writing Successfully - in Ten Minutes", 1988
US horror novelist & screenwriter (1947 - )
Thanks to colleague Bob Leonard for bringing this quote to my attention.
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Recommended Books
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
New Books
Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising , Brett Astor and Jeffrey Small 
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