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November 22, 2007

A "Happy Thanksgiving - Radio Advertising Sells Lobsters, Too" Story

We recently came across this story about a business called Lobster Gram, which is not only a business idea we had many years ago (being from Maine), but also a story about how radio advertising helped yet another kind of business take off.

"Lobster Gram's revenue in the past year rose more than 50 percent, nearly double what he expected, to $12 million in the past year from $7.8 million. Zawacki attributes the jump to increased radio and TV advertising."

Yes, radio advertising works for selling lobsters, too. You wouldn't have believed us if we didn't have Lobster Gram to prove it.

With little money to promote his nascent company, he bought radio advertising by "trading gift certificates for air time." Extensive airplay was necessary, he says, because the concept of ordering live lobsters through the mail was so novel. "I had to spend most of my time convincing people that you could even do this."

Just one question. How did this business get going in Chicago and not Maine?

Posted by Jeff Small & Brett Astor at 10:02 AM | Permalink