Direct Response Radio Advertising Blog: Direct Response Advertisers Seeing Good Times Ahead

November 10, 2007

Direct Response Advertisers Seeing Good Times Ahead

Whenver you see an article titled "Marketers May Pull Back On Ad Spending, Execs Say", as a direct response advertiser you're feeling very optimistic. That's because when those who practice non-accountable advertising are forced out of the market, direct response advertisers get access to both more inventory and better pricing.

Posted by Jeff Small & Brett Astor at 08:28 AM | Permalink

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