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November 21, 2007

Writing Radio Commercial Scripts

It's an incredibly seductive thought. If you were going to start over today, what would you do. With your life. With your business. With your ____.

The idea of beginner's mind or child's mind is one we have written about before. Although the term is from the world of buddhism where its application is the seeing of truth or realtity clearly and without conceptions, it is also applicable to writing radio commercials that work very well.

It turns out that "beginner's mind" is applicable elsewhere, too. Mark Ramsey applies it to to the radio industry. I can think of few places that are more burdened by the "knower mind" at the expense of the freedom and clarity of beginner's mind.

Abbess Zenkei Blanche Hartman puts it:

I think of beginner's mind as the mind that faces life like a small child, full of curiosity and wonder and amazement. "I wonder what this is? I wonder what that is? I wonder what this means?" Without approaching things with a fixed point of view or a prior judgement, just asking "what is it?"

We have an idea. Clear Channel should hire Mark Ramsey. He'd make a heck of a CEO in the radio industry.

Beginner's mind. Understand more here. And here is an even more concise discussion.

Posted by Jeff Small & Brett Astor at 12:25 PM | Permalink