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December 10, 2007
Save the World?
The December holidays are often considered times to express generosity. Gift giving is one of the ways we do that. But what if you find yourself giving just to "check the box" or to assuage a feeling guilt? A lot of dollars can go to waste in this way, addiing up to basements and drawers full of "stuff".
If you're looking for a way to "give" meaningfully this holiday season, even to people who "have it all" already this is one of the best ideas we've ever seen.
"What is Kiva? Kiva lets you lend to a specific entrepreneur in the developing world - empowering them to lift themselves out of poverty."
Kiva.org is one of the coolest ways to make a smart contribution in the global community, and what makes it particularly impressive is how accessible it is. We're talking $25! Yeah, you lend money, Kiva partners collect it from the recipient, and then you can withdraw it or loan it out again!
But wait, there's more.
These entrepreneurs have a 99.67% payback rate!
There are so many interesting things we could tell you about Kiva, but we encourage you to check out their site kiva.org.
Also check out Guy Kawasaki's post "The Six Lessons of Kiva."
And if you're still Christmas shopping, Kiva has a gift certificate option, too. Businesses can learn a lot from the story behind how Kiva came into existence. With gift certificates the wealth of learning expands kids and others.
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Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
Outliers: The Story of Success, Malcolm Gladwell
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
