Direct Response Radio Advertising Blog: You Are Not The Target of Your Radio Commercials

December 21, 2007

You Are Not The Target of Your Radio Commercials

We've been reminding clients of this for many years. It's important to remember this when you are evaluating the radio ads your agency creates for your campaign. You are not the target, so listening to your ads through the lens of whether they'd influence YOU to call and buy is the wrong approach.

Seth Godin has a recent post that brings this point home.

"Stop advertising to yourself. You're already sold. You're not the target market."

Posted by Jeff Small & Brett Astor at 01:26 PM | Permalink

TrackBack

TrackBack URL for this entry:
http://www.strategicmediainc.com/cgi-bin/mt/mt-tb.cgi/172

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Name

URL

Remember personal info?

Comments: (you may use HTML tags for style)