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February 05, 2008

7-Eleven Launches New Radio Advertising Campaign

We've said before that the only limit to what businesses can benefit from radio advertising is in the limits of your imagination. According to their latest press release, 7-eleven is prommoting their fresh coffee as a reason to visit their stores. And they're using radio advertising as a primary part of how they'll get the message out.

With taglines like "Our coffee's fresher than your average joe" and "Guaranteed fresh or we'll brew it new," 7-Eleven, Inc. plans to educate coffee drinkers about the chain's commitment to quality.

Even we thought that radio might not be the best medium for promoting packaged food items, but 7-eleven has proven us wrong.

7-Eleven also is continuing the sales momentum of its January Supreme Breakfast Bite and coffee "meal deal" offer with additional radio advertising. The company will create a separate radio spot for February promoting the new sausage, egg, cheese, peppers and onions roller grill product that's ready-to-eat and easy-to-consume along with any size cup of coffee for just $1.99.

Let's cut through some of this clutter though -- and admit that what 7-eleven is really selling... is convenience at a low price. And that proposition, we can tell you, will do very well with radio advertising.

Posted by Jeff Small & Brett Astor at 12:56 PM | Permalink