March 29, 2008
Pride and Promotion
Leave it to Seth. In one of his recent posts he discusses the scammer approach some take to business.
"Snapnames informs me that the most competitive domain name up for auction this week is breastenlargementhypnosis.com. Think about that one for a bit. So much effort is going to be spent building this business. Money and time invested in design and promotion and, possibly, hypnosis. Why? To trick people."
Is Seth giving these people too much credit? Aren't they the first ones to be tricked... don't they trick themselve's first before they try to trick anyone else?
In my favorite hotel's kitchen, there's a big sign on the way out to the dining room: "If you're not proud of it, don't serve it."
This is great, except it assumes that people are not proud of the same things. Some people have no pride, and some have very indiscriminate pride.
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Outliers: The Story of Success, Malcolm Gladwell
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The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman