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April 09, 2008
Exciting News: "Direct Response Radio" is Published!
We are excited to announce the completion of our new book, "Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising". You will find our book a no-nonsense, straight-to-the-point guide for using radio advertising to bring in new customers, establish and defend your position in the marketplace, and grow your profits in a measurable and manageable way.
The subtheme of the book is "What Matters, What Works". We chose this because this is the essential point of all of what we reveal in the book. From media buying to radio ads to strategy and profit maximization, Direct Response Radio is a compilation of what matters and what works in direct response radio advertising and direct response marketing.
The web site for the book is at www.directresponseradio.com, and it includes more information about the book as well as some selected excerpts from various chapters. Direct Response Radio is available through Amazon, and soon will be available through www.BookSurge.com, www.Abebooks.com and www.Alibris.com.
Please let us know what you think once you've read the book.
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Comments
Brett. Glad to see you and Jeff pull from your collective experiences and put together a great resource for anyone seeking info on radio advertising.
Congrats, nice accomplishment.
Posted by: James Clark | April 9, 2008 01:15 PM