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July 21, 2008
More For Our Ben Zander Series
Not too long ago we wrote a series of blogs based on the keynote speaker of the Response Expo event we attended in San Diego in May.
Thanks to Mark RamseyI recently found out about a video of Mr. Zander on the awesome site TedTalks. For those of you who'd like to be directly inspired, here is the video of his talk in full view. He actually refers to the radio industry early on in his talk.
"The conductor doesn't make a sound....his job is to awaken possibility in other people."
We are all conductors - at the very least we are conductors of our lives, of our relationships, of our words.
"Who am I being that my players eyes aren't shining?"
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Radio Sage Blog Contributors

Recommended Books
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
New Books
Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising , Brett Astor and Jeffrey Small 
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