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July 31, 2008
Pop This Pill with Your Morning Coffee and Have Another Doughnut
Here's some good news for Krispy Kreme's stock price.
The Associated Press is reporting about a new pill that shows you can get the benefits of exercise without working out. It's "a couch potato's dream".
Here are a couple of soundbites from the article:
"Sedentary mice that took the drug for four weeks burned more calories and had less fat than untreated mice. And when tested on a treadmill, they could run about 44 percent farther and 23 percent longer than untreated mice."
"We have exercise in a pill," said Ron Evans, an author of the study. "With no exercise, you can take a drug and chemically mimic it."
Now we can eat even more and exercise even less... one step further on our way to a blissful existence.
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Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
Outliers: The Story of Success, Malcolm Gladwell
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
