« Previous | Main | Next »
July 23, 2008
PowerPoint is Out, Napkins are In
This video of a Google ad exec highlights a few interesting points:
1. The traditional one-way business presentations using large PowerPoint decks are out. They are replaced by simple, stick-figure drawings done on napkins in real-time, as an interactive dialogue with a customer or client.
2. Although this Google executive has ditched PowerPoint and rediscovered the more simpler approach of napkin-and-stick-figures, he hasn't re-discovered his ability to speak without stringing together business buzzwords ad nauseum.
3. You can glimpse a bit about Google's ambitions and their take on the future of advertising.
TrackBack
TrackBack URL for this entry:
http://www.strategicmediainc.com/cgi-bin/mt/mt-tb.cgi/212


The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
