« Previous | Main | Next »
July 02, 2008
Watermelon Aren't Always Round... 5 Lessons for Direct Response Advertisers
Dave Knox shares this story about what we can all learn from watermelons in Japan.
These are universal truths that apply to many business challenges. Identifying and questioning assumptions, awarness of habits, seeing our limiting beliefs, and the power of taking the perspective that "it's possible".
Enjoy Dave's post here.
TrackBack
TrackBack URL for this entry:
http://www.strategicmediainc.com/cgi-bin/mt/mt-tb.cgi/207
Radio Sage Blog Contributors
Search/Subscribe
Subscribe via RSS
Recommended Books
Made to Stick, Heath & Heath
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
The Power of Persuasion, Robert Levine
Influence: Science & Practice, Cialdini
Words That Work, Frank Lutz
My Life in Advertising and Scientific Advertising, Claude C. Hopkins
Or Your Money Back, Alvin Eicoff
Being Direct, Lester Wunderman
New Books
Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising , Brett Astor and Jeffrey Small 
Recent Entries
Blogroll
Archives
Radio Blog