Radio advertising that delivers
measurable results and profitable new customers

« Previous | Main | Next »

December 12, 2008

A Look at Radio's Possible Future

Many have expressed the view that perhaps radio will go away because now people can get audio entertainment via iPods and satellite radio. While the doomsday scenario is unlikely to come to fruition for a whole host of reasons, it remains true that business leaders in the radio industry appear to be taking the same "head in the sand" approach that the US automakers have so bravely perfected.

We've written a few posts here sharing our opinion about what the radio industry should be doing. Mark Ramsey recently posted in interview with Seth Godin discussing this very topic. Seth, considered a marketing guru (whatever that is) is often quoted in this blog because of his pull-no-punches, contrarian-induced insights. His interview with Mark expresses all we've said and wish we've said on the topic. Radio industry CEO's should take a look. But they probably won't.

It's worth repeating, as we have so many times, that for direct response radio advertisers - those who hold their advertising accountable for results - whether the radio industry gets it's act together or not is not a huge issue. Why? Because we only pay for results.

Posted by Jeff Small & Brett Astor at 05:37 PM | Permalink