WISDOM™ is our proprietary database - the largest and most comprehensive of its kind.
When we started out in direct response radio advertising, campaign results were tracked manually. At best, they were manually entered into excel spreadsheets for viewing and analysis was difficult. Needless to say, insights were hard to come by and that made it difficult to replicate successful approaches with reliability.
We decided to change direct response radio by combining the sophisticated database capturing techniques of direct marketers with the skillful direct response advertising methods we'd learned. Thus was born Strategic Media. And WISDOM.
With WISDOM, we've built an ever-growing treasure trove of historical performance data for thousands of radio stations across many radio advertising profitability dimensions. As a result, you get access to our knowledge about what works - and where, and with whom - that nobody else has. That means your campaign starts off with a more informed testing approach, smarter media plan, and tighter creative concepts - all of which reduces your risk and increase your ROI.
Hear what response-driving radio ads sound like. Listen to our demo reel