Resources

Whether you’re searching for tips, free tools or fact sheets, we have compiled a host of useful resources for you (and, yes, a couple of them are directly from us).
 

Books

Direct Response Radio, by Brett Astor and Jeffrey Small
Being Direct, by Lester Wunderman
Made to Stick, by Heath and Heath
 

Publications

Creative Magazine
Electronic Retailer Magazine
Inside Radio
Radio Ink Magazine
Seth's Blog (Seth Godin)
 

Organizations

Response Expo (San Diego, CA)
ERA-DC2 (Las Vegas, NV)
Over a decade ago we set out to change radio advertising from the advertiser’s perspective. We said, ‘We need to be held to the same standards of performance that we demand from the stations we advertise on.'
Jeff Small
Founder & CEO, Strategic Media