Radio Copywriting, Voiceover and Production Services
SpotWorks Radio Creative
SpotWorks has partnered with Strategic Media Inc. to provide effective copywriting, voiceover and production services. We work directly with businesses and agencies to provide quality radio creative and production at competitive rates.
For a historical perspective on the consumer direct channel, we recommend the following books:
Or Your Money Back, by Alvin Eicoff
Scientific Advertising and My Life in Advertising, by Claude Hopkins (The cover has a quote from David Ogilvy that says "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It has changed the course of my life".
Being Direct, by Lester Wunderman
Salesman of the Century, by Ron Popeil
Television Secrets for Marketing Success, by Joseph Sugarman (and other books by Sugarman)
Words that Work by Frank Luntz
Made to Stick by Heath and Heath
Hear what response-driving radio ads sound like. Listen to our demo reel