YOUR BRAND ON
We’re a podcast and radio advertising agency specializing in tactical strategies to increase your company’s profitability with qualified leads while building brand recognition.
Give your brand a voice
Radio
Reach 92% of Americans 18+ each week through national, regional and local market strategies.
PODCASTS
Your brand on the fastest growing audio medium with exponential growth year over year.
STREAMING
Reach 90 million smart speaker owners on hundreds of terrestrial radio stations and streaming channels including Pandora, TuneIn and Spotify.
SIRIUSXM
Harness the star power of celebrity sponsorships and generate qualified leads with 100% coverage nationwide reaching millions of paid monthly subscribers.
PROGRAMMATIC
Target, measure, refine & scale through hyper-targeted podcast and streaming campaigns using first-person and third-person data.
Creative Services
Strategy, messaging, and production that protects your reputation and your revenue.
Brands We Serve
Hims MULTI-CHANNEL Success
After two years of success with SMI on Radio, Hims moved their remaining Audio channels – including Podcast and Satellite – to SMI. Six years later, audio remains one of their most profitable offline channels. SMI has helped Hims scale their monthly budgets to $1M+ while maintaining their target Customer Acquisition Cost (CAC).
Monthly Audio Advertising Budget
#2 Largest Radio Advertiser
When they came to SMI Babbel was very successful in Europe, but the US audience was largely untapped.
Using creative developed in collaboration between the Client and SMI’s creative team, Babbel was able to scale radio and satellite, dominate market share, and increase brand awareness by more than 10 points.
Campaign Wins
Largest Radio Advertiser in the U.S.
MediaMonitors 2023
%
Share of Voice (SOV) on Radio
2023
Listen Now
Our Clients
“Hey, Strategic Media! It’s Nick, host of the Viall Files. Just wanna say hello and how much I appreciate our working relationship. 2024 has been our best year yet, and we have even more exciting things coming in 2025!”
– Nick Viall
Performance-Driven Partners
Optimized Performance
from the
newsroom
Looking Back at Nielsen’s Three-Minute Qualifier
An Impactful Shift In late 2024, Nielsen announced that it would shorten its PPM (Portable People Meter) listening qualifier from five minutes to three minutes to...
SMI at 25
It’s 2025. We’re all familiar with the rush of instant gratification. In fact, we have come to expect it. Perhaps rely on it. We have access to the world in our pocket....
How Data Informs Creative
How Data Informs Creative Great audio ads are not only compelling, they motivate sales. In fact, creative is the single most important factor in determining sales...
Move the
needle
Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.