In a landscape where consumers are constantly inundated with media and messaging from a growing number of outlets, one of the most important factors in any advertising campaign is attribution.
Our clients want to know the exact ROI of their radio marketing efforts. That’s why SMI has invested millions in understanding and effectively tracking data from multiple levels.
We work closely with clients to put a system in place that appropriately attributes leads to a source. And we have our own team of analysts who focus on levels of data beyond CPO or CPA to give you the bigger big picture of your campaign’s effectiveness.
Questions about attribution and how we can put best practices into place for your brand? Call us today.