Senior Copywriter

Liz Iversen

Liz Iversen is a Senior Copywriter at Strategic Media, Inc., where her radio and podcast ads have helped launch and scale audio campaigns for national brands including Babbel, J. Crew Factory, and GoFundMe. A graduate of Antioch University’s MFA in Fiction Program, her writing has appeared in The New York Times, Creative Nonfiction, and Gulf Coast, and has received support from the Virginia Center for the Creative Arts, Monson Arts, and Storyknife Writers Retreat.

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Articles by Liz Iversen

A child in a Santa hat holds a wrapped gift and smiles for the camera. In the background is a decorated Christmas tree with more presents beneath.

SMI Gives Back

Written by Liz Iversen

For many employees, one of the greatest rewards of the work we do at Strategic Media, Inc. is that it enables us to give back. For over two…

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A windshield view of overjoyed parents and son in car, chatting and laughing

Culture Radio

Radio Is the Cornerstone of Community

Written by Liz Iversen

In a world dominated by optimized content, personalized algorithms, and A.I. slop, the relevance of radio is a testament to the power of simplicity and communication throughout humanity.…

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Advertising Radio

The 10% Test: How a Small Shift in Budget Unlocks the Reach of Radio

Written by Liz Iversen

A recent Inside Radio article, “Shining a Light on Media-Planning: Your Questions Answered,” highlighted what many media buyers already suspect: there are overlooked opportunities sitting just outside of…

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A computer monitor with rainbow waves passing through it.

Advertising Radio

AI Ads Won’t Boost Radio Sales

Written by Liz Iversen

In the span of a few short years, the world has watched artificial intelligence transform from a novelty party trick into a strategic tool embraced by agencies, brands,…

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A man dressed as Santa Claus stands outdoors amidst a crowd.

Advertising Podcasts

How Advertisers Win the Calendar Year with Seasonal Content

Written by Liz Iversen

They appear like magic pumped through the speakers on your favorite podcasts, radio stations, and unassuming smart speakers: holiday jingles, Black Friday blowouts, and back-to-school shopping deals. No…

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A woman sits at a desk facing away from the camera and speaking into a microphone.

Advertising Radio

The Vital Role of Local DJs in Radio Advertising

Written by Liz Iversen

Recently, SMI CEO Jeff Small was listening to the radio when he heard that this year marks the 40th anniversary of “The Captain” Herb Ivy’s local DJ career.…

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Four closed blue doors and one red open door

Culture

5 Reasons Why HDYHAU Surveys Matter

Written by Liz Iversen

As digital tracking tools become increasingly limited by platform changes and privacy regulations, marketers are only getting a partial view of their customers. Knowing where your customers first…

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Radio

Looking Back at Nielsen’s Three-Minute Qualifier

Written by Liz Iversen

An Impactful Shift In late 2024, Nielsen announced that it would shorten its PPM (Portable People Meter) listening qualifier from five minutes to three minutes to capture listening…

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Advertising

How Data Informs Creative

Written by Liz Iversen

How Data Informs Creative Great audio ads are not only compelling, they motivate sales. In fact, creative is the single most important factor in determining sales effect, driving…

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