Senior Copywriter

Liz Iversen

Liz Iversen is a Senior Copywriter at Strategic Media, Inc., where her radio and podcast ads have helped launch and scale audio campaigns for national brands including Babbel, J. Crew Factory, and GoFundMe. A graduate of Antioch University’s MFA in Fiction Program, her writing has appeared in The New York Times, Creative Nonfiction, and Gulf Coast, and has received support from the Virginia Center for the Creative Arts, Monson Arts, and Storyknife Writers Retreat.

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Articles by Liz Iversen

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Advertising

How Strategic Media Turns Data into Results

Written by Liz Iversen

How Strategic Media Turns Data into Results Alex Foster joined SMI 12 years ago, when call center data dominated the reporting landscape. Back then, with only directly attributable…

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Culture

SMI’s Payne Ratner Named a Flash Fiction Contest Finalist

Written by Liz Iversen

SMI Copywriter Payne Ratner has been writing ads for 30 years. He was recently named a finalist in Fractured Lit’s Flash Fiction Contest, and his story will appear…

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Great Radio Ads Say More With Less

Written by Liz Iversen

Want a more effective audio ad? When it comes to word count, less is more. A study of more than 10,000 audio ads by UK media analytics firm…

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Woman in a winter jacket surrounded by holiday lights.

Advertising Culture

Jingle Bells, Christmas Sells

Written by Liz Iversen

’Tis the season for holiday cheer, and radio stations across the country are ready. Some stations, including “94.5 Prime FM” in Salina, KS, and “Mix 94.5” WMXL in…

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Woman in a white shirt with blue headphones on and holding a phone.

Advertising Podcasts

So You Want to Advertise on Podcasts?

Written by Liz Iversen

Due to rising interest rates and economic uncertainty, advertisers scaled back on ad spending in the first half of 2023. But as Inside Audio Marketing reports, audio fared…

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Red headed woman listening to music with blue headphones on.

Podcasts Radio

Do Americans Spend More Time Listening to AM/FM Radio or Podcasts?

Written by Liz Iversen

Edison Research’s latest quarterly “Share of Ear” report surveyed 4,000 Americans to measure daily reach and time spent with all forms of audio. Here are their key findings.…

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Culture Podcasts

SMI’s Lisa Risk on Podcast Movement Panel

Written by Liz Iversen

SMI’s Podcast Strategist Lisa Risk shared her expertise as a panelist at Podcast Movement, the world’s largest podcast conference, which took place in Denver, Colorado in August. Risk…

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Woman with eyes closed wearing white headphones on a pink background.

Advertising

Audio Ads Outperform Video Ads, Study Finds

Written by Liz Iversen

Audio advertising (including podcasts, radio, SiriusXM and music streaming) drives significant attention compared to other ad platforms. This was one of the key findings of a new study…

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Personalities Are Primary Reason for Listening to AM/FM Radio

Written by Liz Iversen

We recently published an article on the connection between podcast hosts and their listeners. Now, a new study by Jacobs Media reveals that the same connection exists between…

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