Senior Copywriter

Liz Iversen

Liz Iversen is a Senior Copywriter at Strategic Media, Inc., where her radio and podcast ads have helped launch and scale audio campaigns for national brands including Babbel, J. Crew Factory, and GoFundMe. A graduate of Antioch University’s MFA in Fiction Program, her writing has appeared in The New York Times, Creative Nonfiction, and Gulf Coast, and has received support from the Virginia Center for the Creative Arts, Monson Arts, and Storyknife Writers Retreat.

← Back to Newsroom

Articles by Liz Iversen

Personalities Are Primary Reason for Listening to AM/FM Radio

Written by Liz Iversen

We recently published an article on the connection between podcast hosts and their listeners. Now, a new study by Jacobs Media reveals that the same connection exists between…

Read Article

Two men sitting infront of podcasting microphones laughing.

Culture Podcasts

Podcasters are More Influential than Social Media Influencers, Study Finds

Written by Liz Iversen

A new study by Magna’s Media Trials and Vox Media shows that podcasters are one of today’s most influential figures in media. Seventy-five percent of respondents said they…

Read Article

Man in yellow shirt sitting on the ground listening to music.

Advertising Podcasts

Want Engaged Audiences for Your Ads? Advertise on Podcasts.

Written by Liz Iversen

The podcast medium continues to explode, with listenership growing 70% in just the past 4-5 years, Inside Radio reports. Podcasts now have well over 150 million monthly listeners…

Read Article

Couple online shopping in their kitchen.

Advertising Radio

Looking to Convert New Customers? Choose Audio.

Written by Liz Iversen

In a new Commspoint Influence Study by Nielsen, Audacy looked at audio across radio, streaming audio, and podcasts and evaluated audio’s ability to drive awareness, consideration, and conversion.…

Read Article

Woman in a yellow shirt sitting at a desk smiling at a computer.

Advertising Podcasts

New B2B Podcast Network Expands Possibilities for Advertisers

Written by Liz Iversen

A new business-to-business podcast network created by iHeartMedia is offering greater opportunity for podcast advertisers. The B2B Podcast Network “will collect marketing and advertising podcasts under one umbrella,…

Read Article

Woman in a blue shirt with headphones on a red background.

Advertising

Why Advertisers are Turning to Audio

Written by Liz Iversen

Audio marketing continues to attract advertisers for the medium’s unique strengths, including: low cost, efficacy, human connection, and ability to drive recall, Inside Radio reports. In this blog…

Read Article

Woman sitting in a field with her laptop. SHe's wearing headphones and holding up two peace signs with her hands.

Podcasts

Podcast Ads Reach Consumers Radio and TV Misses

Written by Liz Iversen

When brands place their ads on podcasts, they are increasingly reaching audiences missed by broadcast radio and TV. This is one of the key findings of “The Medium…

Read Article

Woman wearing pink headphones and holding a boombox.

Advertising

AM/FM Radio Is #1 Ad-Supported Audio Source

Written by Liz Iversen

How are listeners age 13+ in the U.S. spending their daily, ad-supported audio time? The answer may surprise you. According to Edison Research’s Share of Ear report, 59%…

Read Article

Grey boombox on a table with a yellow background.

Radio

AM/FM Radio Audience Overtakes TV for the 1st Time in Media History

Written by Liz Iversen

Nielsen’s latest annual Total Audience Report, which measures weekly media audiences, has revealed a surprising finding. For the first time ever, AM/FM radio listenership has beaten TV viewership…

Read Article