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SMI Gives Back
For many employees, one of the greatest rewards of the work we do at Strategic Media, Inc. is that it enables us to give back. For over two decades, CEO Jeff Small has...
This is Your Brand on GLP-1
There’s something distinctly human about the search for the magic pill. Diet culture has churned out plenty of contenders: from amphetamine-laden capsules and tablets...
Radio Is the Cornerstone of Community
In a world dominated by optimized content, personalized algorithms, and A.I. slop, the relevance of radio is a testament to the power of simplicity and communication...
SMI’s Top 5 Audio Trends For 2026
From terrestrial radio to streaming, podcasting, and beyond, audio is in a state of constant motion, with people experiencing aural evolution in real time. In 2026, the...
Inside the Booth: How Voice Actors Make Campaigns Come Alive
In all likelihood, you’ve probably heard Chad Letts and Tony Tee Neto’s voices more than your own. Voice-over work can be a thankless job, characterized by long hours,...
The 10% Test: How a Small Shift in Budget Unlocks the Reach of Radio
A recent Inside Radio article, “Shining a Light on Media-Planning: Your Questions Answered,” highlighted what many media buyers already suspect: there are overlooked...
AI Ads Won’t Boost Radio Sales
In the span of a few short years, the world has watched artificial intelligence transform from a novelty party trick into a strategic tool embraced by agencies, brands,...
How Advertisers Win the Calendar Year with Seasonal Content
They appear like magic pumped through the speakers on your favorite podcasts, radio stations, and unassuming smart speakers: holiday jingles, Black Friday blowouts, and...
The Vital Role of Local DJs in Radio Advertising
Recently, SMI CEO Jeff Small was listening to the radio when he heard that this year marks the 40th anniversary of “The Captain” Herb Ivy’s local DJ career. Over the...
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