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Radio’s New Multi-Faceted Approach to Branding
As radio settles into its role as a source of comfort during the COVID-19 pandemic, the tone of radio may be shifting. There may be “less shtick for a while and a...
Millions of Free Podcast Episodes Now Available on Amazon Music
You can now listen to millions of free podcast episodes from more than 70,000 shows on Amazon Music. Find shows from an array of publishers including iHeartMedia, NPR,...
Top 3 Reasons to Plan Your Holiday Marketing Campaign Now
Fall has only just begun, and while it may feel as if the holidays are still a long way off, it’s never too early to begin strategizing for your holiday marketing...
Ad Budgets Restart as Economic Outlook Improves
A new “Business Barometer & COVID-19 Impact” report from Borrell shows that small and medium businesses are feeling better about the economy. The latest survey,...
Are You Ready for Your Brand to Join Podcasting’s Moment?
Evidence suggests that people are spending more time listening to podcasts, Inside Radio reports. August saw the highest number of podcast downloads ever. And not only...
Trust in Radio Grows as Social Media Trust Declines
Trust in radio continues to grow as trust in social media wanes, a new study finds. Data and analytics firm Engagement Labs surveyed radio listeners aged 18-69 and...
Podcast Advertising Gains Are an ‘Amazing Feat’
An analysis of advertising on the top 400 podcasts found that podcast ad volume grew by 2% in 2020’s second quarter, despite COVID-19. The study, conducted by Westwood...
AM/FM Radio Wins Top ‘Share of Ear’
Broadcast radio’s resilience has been proven yet again, this time with Edison Research’s latest Share of Ear study. The data shows that 42% of all time spent listening...
iHeartRadio Music Awards to Air on 840 iHeartRadio Stations
Music fans are in for a treat. The 2020 iHeartRadio Music Awards will be broadcast on 840 iHeartRadio stations nationwide over the 4-day Labor Day weekend. The...
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