newsroom
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listenership Insights, Creative Research, Audio Trends, Forecasts, and more!
GoFundMe’s Winning Audio Campaign
A Conversation with Dina Rickman, GoFundMe’s Senior Director of Consumer Growth GoFundMe launched an international audio advertising campaign with SMI last year,...
5 Ways to Win Your Seasonal Ad Campaign
5 Ways to Win Your Seasonal Ad Campaign In our twenty-six year history, SMI has had tremendous success with seasonal campaigns for products and services spanning all...
Keys to a Great Testimonial Ad
Keys to a Great Testimonial Ad Great ads tell stories, and testimonials can be a powerful way to tell a bite-sized story in an impactful way that motivates listeners to...
How to Create Great Host-Read Ads: 8 Tips for Peak Performance
Top Tips for a High-Performing Host-Read Podcast Ad Host-read podcast ads work because they leverage something no other channel can replicate: trust between the host...
How to Create Great Audio Ads: 10 Proven Tips for Peak Performance
Audio advertising has evolved far beyond traditional radio. Today, brands reach listeners across broadcast, streaming platforms, podcasts, and smart speakers—yet the...
SMI’s Kristy Martino Champions Human Creativity at CopyCon 2026
Each year, writers, marketers, strategists, and creatives unite at CopyCon, “the largest event dedicated to the power of words to build business.” This year, SMI’s own...
Is Geo-Targeting the Best Approach for Your Brand?
Geo-targeted campaigns have transformed how marketers allocate budgets. By focusing messaging on specific regions, marketers can improve relevance, reduce wasted...
Understanding Today’s Core Listening Audiences
A winning audio strategy begins with understanding who is actually listening—and how they engage. Today’s most dynamic growth audiences include Black Americans,...
What the CBS News Radio Shutdown Means for Advertisers (And How to Stay Ahead)
Image courtesy of the NYTWhat the CBS News Radio Shutdown Means for Advertisers (And How to Stay Ahead) The recent announcement that CBS News Radio would terminate...
Subscribe to our newsletter
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listenership Insights, Creative Research, Audio Trends, Forecasts, and more!
