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Cast Your Vote for the iHeartRadio Music Awards until May 19
Now in its eighth year, the iHeartRadio Music Awards honor the most-played artists and songs on iHeartRadio stations and the iHeartRadio app throughout 2020—and offer a...
Conan’s Departure from Late Night TV Illuminates Benefits of Podcasting
Photo by: Gage Skidmore After 30 years in late night comedy, TV host Conan O'Brien is moving on. The final episode of Conan will air June 24th on TBS. Conan is not...
Spotify Partners with Facebook to Expand Podcast Reach
Spotify has introduced a new miniplayer that allows listeners to enjoy songs and podcasts from Spotify directly within Facebook, without switching between apps. The...
To Reach Younger and Broader Audiences, Advertise On Radio
We recently wrote about how radio listeners are more engaged with ads on radio than on TV or social media. Now, Westwood One’s Chief Insights Officer Pierre Bouvard...
Podcast ad spend will exceed $2 billion by 2023
Analysts at eMarketer predict podcast ad spending will to reach $1.33 billion this year and exceed $2 billion by 2023. EMarketer previously expected 10.4% growth in...
The Evolution of Radio
The past 14 months have posed challenges for nearly every industry, including radio. The pandemic shook up established listening habits as people transformed their...
Are These Myths about Radio Hurting Your Ad Campaign?
We’ve written before about how being biased against radio could be harming your business. Now, a new report by Cumulus Media and Westwood One elaborates on common...
Radio Listeners Are Receptive to Radio Ads, Study Finds
A new study from Edison Research and National Public Radio shows that the majority of radio listeners are receptive to radio ads. The study, “Radio: Live on Air and...
How Radio Motivates Listeners to Act
Advertising is making a rebound in 2021, and “[r]adio is the soundtrack of America's recovery," said Tony Hereau, VP of cross platform insights at Nielsen. While over...
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