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Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listenership Insights, Creative Research, Audio Trends, Forecasts, and more!
Is Geo-Targeting the Best Approach for Your Brand?
Geo-targeted campaigns have transformed how marketers allocate budgets. By focusing messaging on specific regions, marketers can improve relevance, reduce wasted...
Understanding Today’s Core Listening Audiences
A winning audio strategy begins with understanding who is actually listening—and how they engage. Today’s most dynamic growth audiences include Black Americans,...
What the CBS News Radio Shutdown Means for Advertisers (And How to Stay Ahead)
Image courtesy of the NYTWhat the CBS News Radio Shutdown Means for Advertisers (And How to Stay Ahead) The recent announcement that CBS News Radio would terminate...
SMI Attends SXSW
Hero image courtesy of SXSWSMI Attends SXSW Every March, the worlds of tech, film, music, education, and culture collide at the South by Southwest Conference &...
An Interview with the Podcast Hosts of National Park After Dark
When Danielle LaRock and Cassie Yahnian of National Park After Dark first started their podcast, “we thought it was going to be a true crime podcast,” says Cassie. But...
SMI’s Kristy Martino to Keynote CopyCon 2026
Strategic Media Inc. is proud to announce that our Head of Creative Development, Kristy Martino, will serve as the opening keynote speaker at CopyCon 2026! On April 24,...
2025 Creative Highlights: Top Performers and Favorite Ads
2025 Creative Highlights At Strategic Media, Inc., 2025 was a landmark year for the Creative Team. We wrote 165 original ads, produced over 500 ads, 40 versions of...
Why a Multi-Channel Audio Strategy Matters
Nielsen’s latest report, The Record: Q3 U.S. Audio Listening Trends, examined how U.S. audiences spent their time consuming audio in Q3 2025 and found that Americans...
A New Era of Precision: Strategic Media Adopts Podscribe’s SmartServe
At Strategic Media, our mission has always been clear: empower our clients with the tools and intelligence they need to reach audiences with maximum impact. Today,...
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