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Podcasts Reach 57 Million U.S. Adults Each Week
Just how many people do podcasts reach? According to a survey by MRI-Simmons, podcasts reach 23% of U.S. adults, or 57 million listeners, each week. The survey of...
Radio Audiences are Becoming More Upscale
We recently wrote about how podcast listeners are younger, more educated, and more likely to have higher incomes than TV viewers. Now, research shows that radio...
Audacy Special Spotlights Mental Health
Audacy’s fifth annual I’m Listening mental health awareness program will unite artists, athletes, and medical specialists for conversations about mental health. The...
Podcast Listeners are Young, Educated, and Wealthy
Podcast listeners are not only younger than broadcast network television viewers, they're also more likely to be college-educated and earn $75,000 per year or more....
Podcast Listenership to Grow 10% This Year
Podcast listenership is expected to grow 10% this year and 7.2% next year, reaching 126 million listeners in 2022, according to eMarketer. By 2026, the firm predicts...
AM/FM radio and podcasts are the ideal platforms for auto advertisers
AM/FM radio and podcasts are the ideal platforms to advertise auto aftermarket, according to a new study by MARU/Matchbox. The study, commissioned by Cumulus...
iHeartRadio and DonorsChoose Partner to Fund Classroom Supplies
Teachers spend an average of $459 on school supplies every year, for which they are not reimbursed, according to the Economic Policy Institute. This year, iHeartRadio,...
Updates from the SMI Team
At Strategic Media, Inc., we believe in the importance of personal development and encourage employees to seek out opportunities for continued growth and improvement....
Radio Listening Reaches Highest Level in 16 Months
AM/FM Radio listening has reached its highest level in 16 months across Nielsen’s PPM markets. Data suggests the increase is likely due to people getting out of their...
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