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Should You Use AI for Creative?
Where to start? How about we reject the notion that we either need to be for or against the use of artificial intelligence (AI). There are countless think pieces out...
Why Audio Advertising Beats Super Bowl Ads
While the Super Bowl has long been regarded as the pinnacle of advertising opportunities, we’ve got a better bet for you: audio advertising. Here are 5 reasons why...
Nielsen’s Three-Minute Qualifier is the Start of Something Big
If you have a stake in the world of radio advertising, you’ve likely heard about the sweeping change affecting Nielsen’s rating methodology next year. This month, the...
The Value of Giving
Since opening our doors twenty four years ago, giving back has been a core value that CEO Jeff Small has instilled not only in the ethos of the business but in the...
An Ode To Payne: Good Luck, Friend!
After more than a decade of writing some of the most influential audio spots in the country, our longtime copywriter, Payne Ratner, is retiring. A prolific...
IQBAR Takes Over DearMedia IRL 2024
When SMI approached IQBAR to expand their Podcast partnership and participate in a dynamic snack installation at this year’s Dear Media IRL event, the brains behind...
How to Get the Best Out of Your Agency: A Rough Guide for Advertisers
We’re all familiar with the old adage, the customer is always right, but what does it mean if we truly believe our clients are always right? Working under such an...
A Brief History of the PSA
Whether your introduction to the world of public service announcements was kicked off by a crime-fighting dog or skillet-welding Rachel Leigh Cook, PSAs have...
BRAND SAFETY IN THE AGE OF AI
WALKING THE TIGHTROPE Now more than ever, brands are at the mercy of political and societal issues. As they should be, considering they seek to acquire us as customers....