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New B2B Podcast Network Expands Possibilities for Advertisers
A new business-to-business podcast network created by iHeartMedia is offering greater opportunity for podcast advertisers. The B2B Podcast Network “will collect...
Why Advertisers are Turning to Audio
Audio marketing continues to attract advertisers for the medium’s unique strengths, including: low cost, efficacy, human connection, and ability to drive recall, Inside...
Podcast Ads Reach Consumers Radio and TV Misses
When brands place their ads on podcasts, they are increasingly reaching audiences missed by broadcast radio and TV. This is one of the key findings of “The Medium Moves...
AM/FM Radio Is #1 Ad-Supported Audio Source
How are listeners age 13+ in the U.S. spending their daily, ad-supported audio time? The answer may surprise you. According to Edison Research’s Share of Ear report,...
AM/FM Radio Audience Overtakes TV for the 1st Time in Media History
Nielsen’s latest annual Total Audience Report, which measures weekly media audiences, has revealed a surprising finding. For the first time ever, AM/FM radio...
News Podcasts Are a Powerful Tool for Advertisers
One in four American adults have listened to a news podcast in the past month, according to a study by Triton Digital. This makes News the second most-listened to genre...
Four Keys to Great Radio and Podcast Ads
A new study by Veritonic and Audacy found four key features in radio and podcast ads that maximize purchase intent, recall, and brand favorability. Want to create a...
Podcast Listeners Take Action Based on Ads They Hear
Podcast advertising’s effectiveness has been proven yet again, this time with a new survey from Acast, which found 95% of U.S. podcast listeners have bought a product...
Time Spent with Radio Remains Strong
Radio reaches 89% of adults 18+, and the average adult spends 7 hours and 40 minutes listening to AM/FM radio per week, according to 2022 Nielsen Scarborough data. Even...
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