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Welcome Jennifer Benowitz to Strategic Media!
We’re excited to welcome Jenn Benowitz as SMI’s new Senior Account Manager. Jenn brings over 20 years of expertise in growth and performance marketing, leveraging data...
When To Choose Host-Read vs. Programmatic Advertising
With over 580 million podcast listeners worldwide, podcasting has become one of the most influential channels in modern media. As brands invest in this rapidly...
5 Reasons Why HDYHAU Surveys Matter
As digital tracking tools become increasingly limited by platform changes and privacy regulations, marketers are only getting a partial view of their customers. Knowing...
Looking Back at Nielsen’s Three-Minute Qualifier
An Impactful Shift In late 2024, Nielsen announced that it would shorten its PPM (Portable People Meter) listening qualifier from five minutes to three minutes to...
SMI at 25
It’s 2025. We’re all familiar with the rush of instant gratification. In fact, we have come to expect it. Perhaps rely on it. We have access to the world in our pocket....
How Data Informs Creative
How Data Informs Creative Great audio ads are not only compelling, they motivate sales. In fact, creative is the single most important factor in determining sales...
The Listening Share & Household Income Connection
The Listening Share & Household Income Connection Audio advertising presents a golden opportunity to connect with highly engaged, purchasing-powerful audiences....
Top 4 Reasons Why Your Startup Needs Audio Ads
There’s no shortage of marketing options for startups trying to grow efficiently. One channel consistently punches above its weight to deliver results that matter:...
How Strategic Media Turns Data into Results
How Strategic Media Turns Data into Results Alex Foster joined SMI 12 years ago, when call center data dominated the reporting landscape. Back then, with only directly...
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