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Political Media Buying to Reach $10.2 Billion in 2022
Mid-term political ad spend is set to outpace the 2020 presidential election. PQ Media estimates that political campaigns will spend $10.2 billion in 2022. Inside Radio...
Listeners Trust Local Radio, Study Finds
Listeners trust the news they receive from local radio, according to an online survey among 2,000 weekly local news consumers conducted earlier this year. The Radio...
2022 Political Ad Spend Tops $6 Billion
The political ad season is ramping up. According to Inside Radio, “AdImpact has tracked $6.15 billion of political ad spending so far and says 2022 has officially...
Why SMI Advertises on Sports Stations
Sports stations have proven an effective medium for many of SMI’s clients, including top national brands. I asked SMI’s Senior Media Buyers Pam Wolfgram and Josh Knock...
Want to Advertise on Podcasts?
With so many podcasts to choose from, breaking into the medium as an advertiser can be intimidating. Luckily, SMI’s Podcast Team are experts on the vast podcast...
2022 NAB Marconi Radio Award Finalists Announced
The finalists for the 2022 NAB Marconi Radio Awards have been announced. Named after inventor and Nobel Prize winner Guglielmo Marconi, the awards honor radio stations...
Increase Ad Frequency for Greater Engagement
Want proof that audio advertising works? Here it is. A new study conducted by Alter Agents in partnership with Audacy and Spark Foundry found that ad engagement...
Four Massive Benefits of AM/FM Radio
A marketing email from SiriusXM recently asked subscribers, “Why waste your time with AM/FM radio?” At SMI, we agree that SiriusXM is a powerful tool, and we use it for...
The Best Ad Strategy in an Economic Downturn
What’s the best advertising strategy in an economic downturn? Although advertisers’ instincts may be to reduce ad spend, that strategy can have negative consequences. I...
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