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AM/FM Radio Grows Sales +11% for a National Office Supplies Retailer
In today’s economy, is AM/FM radio still an effective means of generating sales for retailers? A recent Nielsen study for a national office supply retailer set out to...
Consumers Perceive Radio & Podcast Hosts As Relatable, Trustworthy & Authentic
Consumers perceive radio and podcast personalities as “highly relatable, trustworthy and authentic,” according to a new study by Magid. The study, “Exploring The...
Advertisers, Looking to Reach 18-to-35-year-olds?
16% of consumers plan to listen to more podcasts in 2022, and that growth will be driven by Gen Zs and Millennials, reports YouGov. 23% of consumers aged 18-24 and 23%...
How to Grow Your Campaign with Digital Audio
Digital ad revenue in the U.S. jumped 35% to reach $189 billion last year, the biggest year-over-year increase since 2006. Digital audio advertising, including podcasts...
Baseball Fans, Tired of Trying to Track Down Games on TV?
For baseball fans, there is only one certainty when it comes to locating the broadcast of a Mets or Yankees game this season, writes Bob Raissman in his latest New York...
Listen to Podcasts? Leave a Review and Help Feed the People of Ukraine
Chef José Andrés and his organization, World Central Kitchen, have been working to provide hundreds of thousands of hot meals daily to people in Ukraine and its...
Podcast Gains In-Car Listenership
More and more people are listening to podcasts in the car. A new survey from NuVoodoo found that almost half (49%) of weekly podcast consumers regularly listen while...
7 New Reasons to Advertise with Audio
Want to improve your understanding of how Americans are consuming and using all forms of audio? Check out Edison Research’s “Share of Ear”, the authoritative 7-year...
iHeart Celebrates International Women’s Day
March 8 marks International Women’s Day, and iHeartMedia has partnered with SeeHer for the second annual “iHeartRadio SeeHer Hear Her: Celebrating Women Who Make Music...
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