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How Strategic Media Turns Data into Results
How Strategic Media Turns Data into Results Alex Foster joined SMI 12 years ago, when call center data dominated the reporting landscape. Back then, with only directly...
Featured Client: IQBAR
IQBAR & Strategic Media: A Partnership That Delivers Results When IQBAR first approached Strategic Media to “boost their brain” with the power of audio, the goal...
The Rise of Video in Podcasting
In early 2004, a software developer named David Winer, met with former MTV VJ, Adam Curry, in a New York City hotel room to discuss a groundbreaking new business idea....
Making Waves: SMI Attends Podcast Evolutions in Chicago
Making Waves: SMI Attends Podcast Evolutions in Chicago From March 31 to April 3, Podcast Movement is hosting its Evolutions conference live in Chicago, bringing...
Five Tips for Great Podcast Ads
As the podcast platform continues to evolve, engagement on a nationwide level is growing along with it. With millions of engaged listeners tuning in to podcasts on a...
Top 5 Myths About Audio Advertising, Debunked
Since its invention in the late nineteenth century, radio’s path to popularity fundamentally shaped the American household and the means in which people consume...
Should You Use AI for Creative?
Where to start? How about we reject the notion that we either need to be for or against the use of artificial intelligence (AI). There are countless think pieces out...
Why Audio Advertising Beats Super Bowl Ads
While the Super Bowl has long been regarded as the pinnacle of advertising opportunities, we’ve got a better bet for you: audio advertising. Here are 5 reasons why...
Nielsen’s Three-Minute Qualifier is the Start of Something Big
If you have a stake in the world of radio advertising, you’ve likely heard about the sweeping change affecting Nielsen’s rating methodology next year. This month, the...
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