newsroom
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!
Baseball Fans, Tired of Trying to Track Down Games on TV?
For baseball fans, there is only one certainty when it comes to locating the broadcast of a Mets or Yankees game this season, writes Bob Raissman in his latest New York...
Listen to Podcasts? Leave a Review and Help Feed the People of Ukraine
Chef José Andrés and his organization, World Central Kitchen, have been working to provide hundreds of thousands of hot meals daily to people in Ukraine and its...
Podcast Gains In-Car Listenership
More and more people are listening to podcasts in the car. A new survey from NuVoodoo found that almost half (49%) of weekly podcast consumers regularly listen while...
7 New Reasons to Advertise with Audio
Want to improve your understanding of how Americans are consuming and using all forms of audio? Check out Edison Research’s “Share of Ear”, the authoritative 7-year...
iHeart Celebrates International Women’s Day
March 8 marks International Women’s Day, and iHeartMedia has partnered with SeeHer for the second annual “iHeartRadio SeeHer Hear Her: Celebrating Women Who Make Music...
Don’t Want Consumers to Ignore Your Ads? Advertise on Radio.
Of the various advertising mediums, AM/FM radio ads are the least likely to be tuned out or avoided by consumer, according to a MARU/Matchbox study by Cumulus Media and...
DTC Podcast Advertising: What It Is and Why It Works
In direct-to-consumer podcast advertising, podcast hosts speak candidly about a product and offer a call-to-action. CTAs most often drive listeners to a website or a...
Celebrate Black History Month with these 5 Podcasts
In search of a new podcast? Celebrate Black History Month by tuning into these five amazing podcasts by Black creators. Scam Goddess - Winner of the iHeartRadio...
Super Bowl Ads Are Flashy, But Radio Offers More Bang for Your Buck
Image Credit: kovop58 - stock.adobe.com Marketers are reportedly paying $6.5 million for a 30-second ad airing during this year’s Super Bowl. But is it worth it? The...
Subscribe to our posts
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!