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Podcast Gains In-Car Listenership
More and more people are listening to podcasts in the car. A new survey from NuVoodoo found that almost half (49%) of weekly podcast consumers regularly listen while...
7 New Reasons to Advertise with Audio
Want to improve your understanding of how Americans are consuming and using all forms of audio? Check out Edison Research’s “Share of Ear”, the authoritative 7-year...
iHeart Celebrates International Women’s Day
March 8 marks International Women’s Day, and iHeartMedia has partnered with SeeHer for the second annual “iHeartRadio SeeHer Hear Her: Celebrating Women Who Make Music...
Don’t Want Consumers to Ignore Your Ads? Advertise on Radio.
Of the various advertising mediums, AM/FM radio ads are the least likely to be tuned out or avoided by consumer, according to a MARU/Matchbox study by Cumulus Media and...
DTC Podcast Advertising: What It Is and Why It Works
In direct-to-consumer podcast advertising, podcast hosts speak candidly about a product and offer a call-to-action. CTAs most often drive listeners to a website or a...
Celebrate Black History Month with these 5 Podcasts
In search of a new podcast? Celebrate Black History Month by tuning into these five amazing podcasts by Black creators. Scam Goddess - Winner of the iHeartRadio...
Super Bowl Ads Are Flashy, But Radio Offers More Bang for Your Buck
Image Credit: kovop58 - stock.adobe.com Marketers are reportedly paying $6.5 million for a 30-second ad airing during this year’s Super Bowl. But is it worth it? The...
Vote Today for the iHeartRadio Music Awards
Nominees for the ninth annual iHeartRadio Music Awards have been announced, and you can take part in the judging! Fan voting will determine who takes home the awards...
3 Ways Radio Makes Your Facebook Ads Better
Social media is a great way to keep in touch with your existing customers, but how can you grow your business? According to the book, System1: Unlocking Profitable...
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Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!