Client Services Team

Vanessa Verrillo

Senior Account Manager, Client Services

What drives Vanessa? Don’t ask. Just enjoy the benefits. I mean the girl is set on “Go”.  She beats everyone to the office. She knows healthy diets better than most nutritionists. She’s running, she’s lifting, she’s working out, she’s e-mailing, and a dozen other things and always she’s 110%. She loves spending time with her husband, their son and their pup. Vanessa can ski through powder or slalom through social media like a pro, and is an absolute hoot to be around.  When she first started working at SMI, she woke up at 2:00 am on weekends to do an early morning radio show. That’s the type of energy she puts into her career.  As a Client Services lead, Vanessa helps our advertisers reach their full potential with Radio. She’s the liaison between clients and internal teams, facilitating, organizing, planning and optimizing campaigns. She only stops for a photo op, click, then she’s off again! With Vanessa’s help, clients looking for the most profitable audio channels find their perfect match.

Hilary Randall

Account Manager,
Client Services

No one’s on trend like Hilary. I mean, just look at her outfits. The girl can accessorize! Before SMI, she was a buyer for major fashion chains. In other words, she knows what customers want. At SMI, she uses this skill in reverse, pairing a client’s product or service with the perfect podcast audience. As the primary point of contact for podcast hosts and producers, she negotiates with hosts to find ways to make our clients’ advertising especially potent. She’s hilarious and spunky enough to have her own podcast: a mix of fashion and design, pop culture (she’s a reality TV fanatic), motherhood (she’s a new mom), and dance (she’s trained in ballet, tap, jazz, and hip hop—and has some serious moves on the dance floor). If you’re looking for entertainment, five minutes in a room with Hilary will do it. And if you’re looking for the hot new podcast that will optimize awareness of your brand, Hilary’s got that, too. 

Emily Cashman

Account Coordinator, Client Services

Emily has the large heart and mind of a teacher. From her ability to recite all 50 states in alphabetical order, to her love of Harry Potter and Disney, to her willingness to stay behind on company outings to teach her less sporty colleagues how to kayak and ski. At SMI, her knowledge and expert communication skills make her an exceptional Client Services Assistant. Emily juggles numerous clients, interacting with them on every aspect of their campaign—from media planning to script writing to production. And like the best teachers, she directs clients in a positive direction to help them reach and attain their goals. She does all this with humor, grace and patience, which makes working with Emily a walk in the (Disney theme) park.

Abby Baum

Account Coordinator, Client Services

Here’s a math problem for you. If you add kindness, generosity, and goodness together, take away ill will and self-concern, multiply your answer with love squared what do you get? You got it. Abby Baum. Whether she’s at work as part of the Media Team, buying media, strategizing streaming campaigns, heading up marketing research projects, filling in wherever she’s needed or she’s away from work giving back to the community or helping out family, collecting clothes and food for the needy with her husband, Abby is all about helping people. She’s also just plain fun. And interesting and multi-faceted. Ask her about living in Europe as a free-lance writer. Ask her about her dog, Kingston. Ask her any pop culture question and she’ll nail the answer. But whatever conversation you have with Abby, you’ll come away feeling good about yourself.

Move The Needle

Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.