Client Services Team
Vanessa Verrillo
Senior Account Manager, Client Services
What drives Vanessa? Don’t ask. Just enjoy the benefits. I mean the girl is set on “Go”. She beats everyone to the office. She knows healthy diets better than most nutritionists. She’s running, she’s lifting, she’s working out, she’s e-mailing, and a dozen other things and always she’s 110%. She loves spending time with her husband, their son and their pup. Vanessa can ski through powder or slalom through social media like a pro, and is an absolute hoot to be around. When she first started working at SMI, she woke up at 2:00 am on weekends to do an early morning radio show. That’s the type of energy she puts into her career. As a Client Services lead, Vanessa helps our advertisers reach their full potential with Radio. She’s the liaison between clients and internal teams, facilitating, organizing, planning and optimizing campaigns. She only stops for a photo op, click, then she’s off again! With Vanessa’s help, clients looking for the most profitable audio channels find their perfect match.
Emily Cashman
Account Manager,
Client Services
Emily has the large heart and mind of a teacher. From her ability to recite all 50 states in alphabetical order, to her love of Harry Potter and Disney, to her willingness to stay behind on company outings to teach her less sporty colleagues how to kayak and ski. At SMI, her knowledge and expert communication skills make her an exceptional Client Services Assistant. Emily juggles numerous clients, interacting with them on every aspect of their campaign—from media planning to script writing to production. And like the best teachers, she directs clients in a positive direction to help them reach and attain their goals. She does all this with humor, grace and patience, which makes working with Emily a walk in the (Disney theme) park.
Move The Needle
Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.