The Creative Ad Team by SMI

Audio Creative that Converts

Our Creative Team has one goal: get listeners to take action. In order to stand out from the competition and cut through the noise, your creative cannot be an afterthought. Investing in your strategy, messaging, and production protects your reputation and your revenue.

Do We Have Your Attention?

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A Proven Track Record

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SMI has written and produced some of the most successful ads on the air, generating over 17 million leads. Our clients have trusted us for more than 22 years as we’ve developed compelling creative for startups, agencies, and household name brands. And we know we’ve been successful because we have the data to prove it. Real-time analytics empower our Creative Team to write ads that warrant response.

Exhausted Your Digital Media Budget?

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Listen to some of our highest converting ads and hear what’s possible with audio:
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Through SMI’s successful drive-to-web radio campaigns, Vistaprint has grown exponentially across the U.S. and Canada. Our data capturing methods gave us a deeper, clearer picture of attribution and optimized performance.

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“SMI helped us to scale our radio advertising to levels we never would have expected. They are performance-driven at heart, agile, and responsive. It’s a true pleasure to have them as a partner.”

 Achim Spelten, Babbel

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Work With Us

Our Creative Team is expanding our offerings and the reach of our expertise. Whether you want to test a smaller campaign, launch a new product, develop concise talking points, or need an unbiased analysis: we’re ready to tackle your creative challenges.

Strategy

Brand Strategy:

  • Insights
  • Analytics
  • Conversion tactics
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Messaging

Copywriting:

Direct Response ads and talking points for radio, streaming, podcast, and programmatic.

Production

Audio Engineering:

  • Sound design
  • Voice over casting and direction
  • Editing and post production
  • CTA tagging
Schedule a call with us today

With experience in editorial journalism, marketing and branding, composition, and more: we can tackle any challenge that comes our way and pivot on a dime to make it a success. Our depth of experience allows us to quickly absorb information and execute on time and on budget.

Learn More About Our Creative Team

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Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.