creative Team

Payne Ratner

Copywriter

Payne danced for a season with the Bolshoi Ballet. He trained rhinos to serve ice cream cones and sherry and do house work in Africa. He once crossed the Sahara Desert on a pogo stick. He worked as a tongue twister tester in Tweezer, Texas until an injury forthed him to quit. He can recite, word for word, the Merck Manual in seven languages. He once took out his own appendix then changed his mind and put it back. For thirty years he’s written award winning TV and radio ads that increase sales for clients. Which one of these is true? Guess.

Liz Iversen

Copywriter

Like all great writers Liz is everywhere and nowhere. She enters a character and disappears–becomes a boy, a young woman, a middle aged man—and each one is real and sympathetic. She moves just as easily between styles. Just look at her varied publications. Witty reviews for SF Weekly. Deeply personal essays for Cosmopolitan, Good Housekeeping, Redbook. War-themed fiction in literary magazines. This talent serves her well as a copywriter. Liz dives deeply into the brand and finds every vital piece of information, recreates each client’s unique brand voice, and crafts that voice to speak to the listener in a powerful and persuasive way. She’s lived in in the Philippines, England, South Dakota, Missouri, California—and now Maine, where she is an amazing wife and mother. Though she can write in many voices and disappear in her work, her presence in the office is distinct: Funny, kind, genuine, and exceptionally caring.

Trevor Winchenbaugh

Audio Production & Sound Engineer

Meet our resident production wizard. Our magician. Our alchemist. Give Trevor anything – a chain saw, a snoring camel – and he’ll make it sound like a world-class soprano at the Metropolitan Opera. No wonder. As a musician who plays eight instruments – from trumpet to piano – and who has just commercially released a successful album of his own music, he knows how to weave voice talent, music and sound effects together until a commercial is pure magic…and that works magic on the listener. Plus, he’s the nicest guy you’ll ever meet. And as for real magic? He’s been known to find quarters behind people’s ears. He’s a popular guy at the vending machine.

Andrew NElson

Audio Production Engineer

Nothing says team player like a willingness to do some heavy lifting. And nobody does more of it than Andrew. He’s such a team player he’s on two teams: Podcasting and Creative. When it comes to Podcasting, he’ll handle a load of details that would stagger most mortal men. But Andrew carries them with ease. As an Audio Production Engineer in Creative, he’ll take a script, add just the right voices, music, and soundscape until he’s elevated your ad and your brand to the listener’s top-of-mind awareness. He brings 7+ years of experience to cultivate winning ads. But the truth is, he’s on everyone’s team. Someone needs a little help, Andrew’s the first one there. Everything about Andrew is artistry, right down to his tattooed forearms. He’s a dedicated husband, father, Mr. Fix-It and bourgeoning chicken farmer. He’s good at what he does, he’s ready to help and he loves his work. So do our clients.

Move The Needle

Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.