Data & Analytics Team
Senior Media Analyst
Ever had an “Ah Ha” moment? When confusing, murky, nearly impenetrable information suddenly becomes crystal clear? When you understand everything? Those are the moments Alex gives our clients. He collects massive amounts of data to determine patterns and trends in a client’s advertising campaign. He analyzes every aspect until he knows precisely what’s driving response, and exactly what needs to happen to excite an even better response. A glass of clarity all round. Where does he get his gift? Well, he visits a lot of mountain tops, where gurus are thought to live. Though he usually turns around and skis right back down. He communes with nature every chance he gets as a kayaker, camper, hiker, runner…you name it. And he’s not averse to sipping a little inspiration from a good IPA. Maybe we’ll never know where his genius comes from. But if your ad campaign seems a little “Ho Hum”, call Alex for an “Ah Ha” moment. He makes it all better.
Every village needs a mad scientist. Tim is ours. He’s in his laboratory all hours sifting through the latest media data, calculating media trends and breaking down complicated campaigns into clear and decisive learnings for clients. You’ll hear his maniacal laughter the moment he discovers the key to making a client’s campaign exponentially better. And at work, so at home. Beakers and test tubes bubble on counters as he brews his own home-grown ingredients into sensational craft beers and coffees. Sometimes he’ll even step outside in broad daylight to play a masterful round of disc golf. Is there a method to his madness? Just ask our many clients who have profited from his insights.
Attribution & Conversion Specialist
Most mortals see only a blur. But if you slow that blur down…you’ll find Kass…creating and running mobile messaging programs for our clients, tracking and analyzing podcast and pixel data, supporting the setup, QC and maintenance of client campaigns and more. Much more. And she’s not just quick, she’s good. Why wouldn’t she be? She began her career in professional sports, working with greats like Anthony Davis. Her natural curiosity and passion for competition led her to become a winning athlete prior to being a soccer coach and yoga instructor at a private school for refugee children. Then, an operations director for a high-volume restaurant group and Jack-of-all-trades at a creative advertising agency. And that’s just the beginning. If you’re looking to see your digital marketing turn into dollars, Kass will make it happen.
Move The Needle
Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.