Just try to outsmart Colin. As a chess champion he’s always one, two, three steps ahead of everyone. Oh, sure, being the great guy he is, he’ll ask you engaging questions, but you have to wonder, did he already know how you’d answer? This gift suits him well as our Acquisition Marketing Assistant. Among other things, Colin creates text flows for client campaigns. A listener texts in and gets a response designed by Colin. A response that anticipates and puts to rest any future objections, and leads the customer, text by text, to your product and its ultimate sale. Never pushing. Always maintaining ultimate respect for the customer’s choices. It’s a kind of harmony between customer and Colin. The same kind of harmony he enjoys while singing lead in his band, shredding guitar solos or gently teaching kids, as a volunteer at a music school, how to find and make music in their lives. Gentleness, kindness, insight and care. That’s Colin. And whether you’re going into music or into a client’s domain, you’d want Colin to lead you.