Data & Analytics Team

Alex Foster 

Senior Media Analyst

Ever had an “Ah Ha” moment? When confusing, murky, nearly impenetrable information suddenly becomes crystal clear? When you understand everything? Those are the moments Alex gives our clients. He collects massive amounts of data to determine patterns and trends in a client’s advertising campaign. He analyzes every aspect until he knows precisely what’s driving response, and exactly what needs to happen to excite an even better response. A glass of clarity all round. Where does he get his gift? Well, he visits a lot of mountain tops, where gurus are thought to live. Though he usually turns around and skis right back down. He communes with nature every chance he gets as a kayaker, camper, hiker, runner…you name it. And he’s not averse to sipping a little inspiration from a good IPA. Maybe we’ll never know where his genius comes from. But if your ad campaign seems a little “Ho Hum”, call Alex for an “Ah Ha” moment. He makes it all better.

Tim Bishop 

Media Analyst

Every village needs a mad scientist. Tim is ours. He’s in his laboratory all hours sifting through the latest media data, calculating media trends and breaking down complicated campaigns into clear and decisive learnings for clients. You’ll hear his maniacal laughter the moment he discovers the key to making a client’s campaign exponentially better. And at work, so at home. Beakers and test tubes bubble on counters as he brews his own home-grown ingredients into sensational craft beers and coffees. Sometimes he’ll even step outside in broad daylight to play a masterful round of disc golf. Is there a method to his madness? Just ask our many clients who have profited from his insights.

Colin Campbell

Acquisition Marketing Assistant

Just try to outsmart Colin. As a chess champion he’s always one, two, three steps ahead of everyone. Oh, sure, being the great guy he is, he’ll ask you engaging questions, but you have to wonder, did he already know how you’d answer?  This gift suits him well as our Acquisition Marketing Assistant. Among other things, Colin creates text flows for client campaigns. A listener texts in and gets a response designed by Colin. A response that anticipates and puts to rest any future objections, and leads the customer, text by text, to your product and its ultimate sale. Never pushing. Always maintaining ultimate respect for the customer’s choices. It’s a kind of harmony between customer and Colin. The same kind of harmony he enjoys while singing lead in his band, shredding guitar solos or gently teaching kids, as a volunteer at a music school, how to find and make music in their lives. Gentleness, kindness, insight and care. That’s Colin. And whether you’re going into music or into a client’s domain, you’d want Colin to lead you.

Headshot of Gordon McIntire

Gordon McIntire

Data Quality Analyst

If there’s a man who can do anything, it’s Gordon. As SMI’s Data Quality Analyst, he translates data into information that’s understandable, relatable, actionable, and profitable for our clients. When he’s not working his magic (well, it seems like magic to us), he plays disc golf and French horn, is a certified ski instructor, and fenced with epees and sabers in the Nationals. He’s lived in the South Pacific and British Columbia, scuba-dived along the Great Barrier Reef, and cattle-ranched in New Zealand. He’s a huge fan of European soccer, follows the teams, and can pronounce the player’s names. Correctly. Sure, there might be something Gordon can’t do. But we haven’t found it yet.

Move The Needle

Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.