DRIVE TO WEB, PHONE, OR TEXT
Drive to web, phone, or text
What happens (or doesn't happen) after visitors land on your website or reach a call center has an enormous impact on your campaign’s profitability. Our call-to-action best practices ensure that your customers have the best web and call in experiences possible, so that you can best convert the leads your radio campaign generates.
Drive to Phone:
When you need to use a call center we partner with companies that use live agents to answer the phone, which is always best when encountering a potential new customer. The call centers we work with provide precise data and have a track record of outstanding customer success. Using toll free numbers allows us to track the individual stations that generated each lead. We always work with third parties to provide toll free numbers, to avoid any possible conflicts of interest.
Drive to Web:
We will help you generate coupon codes to get customers excited about your brand. These not only encourage purchases, but provide an excellent way of tracking and measuring ad effectiveness.
We'll also evaluate your landing page for customer appeal, and help you identify ways to improve it.
Drive to Text:
SMI constantly evolves with the media landscape and the behavioral trends of consumers. As the world becomes increasingly digital, we work with clients to drive leads through texts to harness the expansive reach of mobile platforms.