Strategic Media Inc.

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Expert insights, guides, and case studies to help brands plan, measure, and scale high-performing audio advertising across radio, podcasts, streaming, and satellite.

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Keys to a Great Testimonial Ad

Written by Liz Iversen

Keys to a Great Testimonial Ad Great ads tell stories, and testimonials can be a powerful way to tell a bite-sized story in an impactful way that motivates listeners to act. Recently, SMI has produced numerous testimonial ads that have exceeded KPIs for our clients. What’s the secret to creating…

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SMI Spotlight: Christina Baeten

Written by Liz Iversen

Christina Baeten, Vice President and Chief Client Officer, has a wealth of advertising knowledge honed over two decades of experience at Strategic Media, Inc. I had the opportunity to pick her brain about the shifting audio landscape, exciting changes she sees on the horizon, and her advice for clients looking…

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