Media Team

With a tenure lasting more than two decades, Pam started at Strategic Media Inc. back in 2002 as a TV buyer before making the transition to radio four years later.

As far as basic duties, no two days are alike; from analyzing, strategizing, and advising clients to ample reporting. A master strategist, media buyer and negotiator, Pam has the most time and experience of any buyer at SMI, diligently using her time to always embark upon a new opportunity to learn something new, fine tune her craft, and bring her expertise to another level.

At home she’s raising chickens, growing her own fruits and vegetables, baking, sewing, building, and generally doing all she can to reduce everybody’s carbon footprints.

Packing more than twenty-five years of media buying and negotiating experience in his holster, Josh is who you call when you need to get things done.

A brilliant and dedicated Senior National Media Buyer, Josh’s role comes down to ensuring a client’s spot is heard by as many people as humanly possible. As a skilled, sharp mediator, he’s also able to attract the best prices, maximizing our clients’ reach and return—all while maintaining a humble sense of humor that puts everyone at ease.

At home, he has a wonderful wife who works as a Neurology Nurse Practitioner and a daughter he adores.

Nearly twenty years ago, Matt took a job as Traffic Director at Strategic Media Inc. in a move that brought his vast radio experience full circle. There’s more to Matt’s job than working tirelessly to ensure the correct ad is playing when and where it’s supposed to play.

Quality control is the name of the game, checking ads, ensuring their delivery to assigned stations around the country, and showing clients the results they pay to expect at SMI.

At home, Matt loves to spend time with his family, exercise, search out delicious restaurants, and watch movies.

In his 15+ years as Network Buyer for SMI, Jared’s role continues to be a paramount part of our unique media strategy. His responsibilities run the gamut from buying network media and space on SiriusXM to analyzing results for clients to optimize performance.

One of his favorite aspects of the job revolves around the piecing together of data points for clients. Think of Jared as a horse whisperer for media reps. A few words in their ears and prices drop precipitously. The spots find themselves in prime slots available. Jared is happy, our clients are overjoyed, and the media reps somehow feel they’ve come out better than anyone.

At home, you can find Jared playing hockey, coaching his kids’ sport teams, and chauffeuring around whoever needs a ride at home.

Now entering her tenth year at Strategic Media, Robin’s role as Podcast Media Buyer puts her in the pilot’s seat of podcast placements. Her duties include (but are not limited to) vetting and availing shows, negotiating rates and CPMs, confirming show level details, sending IOs, confirming placements, and tracking performance.

Robin owes her diverse and spanning knowledge of the company to the years she spent working across different departments at SMI, lending her talents to the Accounting and Legacy teams.

An art lover and appreciator of the great outdoors, most of Robin’s time is spent with her husband and three daughters. On the rare days she has enough time to pursue her hobbies, you can find Robin perusing exhibits at the museum or playing with art supplies.

When it comes to audio, Steve has done it all. From DJ-ing and sales, to years spent designing and implementing radio and podcast advertising campaigns—even managing direct response callers at call centers.

In 2021, Steve joined the team as Podcast Operations/Buyer, focusing his energy and skills on the development of media plans, managing podcast campaigns, and working across departments to put together winning campaign after winning campaign.

He prides himself in his ability to negotiate the best rates for brands, allowing clients to scale. You can find Steve collecting and listening to classic vinyl at home, and coaching his son throughout baseball, football, and basketball season.

When it comes to podcasting, Lee Syatt is a bit of a household name. A producer, co-host, and stand-up comedian, Lee has helped no less than a hundred podcasts lift off the ground.

In his role with the Podcast Operations department, Lee spends his days coordinating onboarding calls, verifying impressions, and air-checking spots for quality control.

If you’re looking to find your way through the world of podcasting and discover the pot of gold, you couldn’t ask for a better guide than Lee. Both on-duty and off, Lee is a lover of people, fan of fine dining, and seasoned world traveler.

An SMI employee for fifteen years (and counting) Sarah’s role is to consistently secure the line of communication between reps and stations to ensure media is running as ordered each week.

Knowing the media and accounting teams are dependent on her organizational skills keeps Sarah going, ensuring all systems are accurate and up-to-date in the ongoing battle to make everyone’s lives easier. As a Media Researcher, Sarah makes sure our clients always get what they pay for and come out on top.

She’s a lover of music, a devoted hockey Mom, and a wonderful host of get-togethers with her many friends. She’s all fun and games until you face her in ping pong—then it’s time for business.

Emily Holtzclaw’s prolific relationship with radio began in her teenage years when she helmed the boards on nights and weekends at the same stations her grandfather worked at for 45 years in Missouri.

As a Media Assistant at Strategic Media Inc., Emily assists the Media teams by gathering data for buyers and clients.

After majoring in Broadcast and Electronic Communications at Marquette University, Emily forged her illustrious path in audio by covering jobs in traffic, business, and sales for 20 years until landing a job as Program Director for 102.3 BXR, and hosting her own morning show, Good Mornings with Emily Larkin, on 101.5 KPLA.

Outside the office, Emily loves cooking, canning, fermenting, and experimenting with food in the kitchen.