You’ve heard people say it. You’ve said it. You’ve looked in a mirror, shrugged and said, “Well, everybody makes mistakes.” Hate to break it to you, but not everybody does. Matt Perkins has never made a mistake. At least, not in twelve years as Traffic Director at SMI. Okay, maybe it’s an office myth, passed down for generations, but we’ve seen no reason to doubt its veracity. Matt quality checks ads, gets them to their assigned stations around the country, makes sure the correct ad is playing when it’s supposed to play and insures our clients get the good results they pay for. But never making a mistake tends to put a little pressure on a guy. Matt releases that pressure by running lots of miles with his wife, searching out the best restaurants, watching (and discussing) countless movies, playing video games, staying passionately involved in his kid’s lives, even fulfilling the duties of an elected member of the school board. Ask anyone in the office and they’ll tell you Matt’s the warmest, most caring guy you’d ever hope to meet. With a fantastic sense of humor. No mistake about that.